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TECHNOLOGY

The Tech of Success

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Lofty is a cohesive all-in-one real estate CRM for your database that offers the full spectrum of real estate agent needs.

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Lead Generation

Lofty offers 33 different ways to generate leads.

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Real Estate CRM

Import your database and start nuturing leads.

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Agent Website

Stunning IDX Website 

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Social Studio

Social Media Marketing made easy

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Smart Automation 

Create Smart plans to automate your business.

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Mobile App

Great mobile platform for IOS and Android

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AI Technology Integration

Engage, monitor, interact options available. 

Company Smart Plans

Enjoy Refiner Realty's Library of Company Smart Plans designed to help agents thrive with realistic automation designed to convert leads into sales.

Automatic Holiday E-Cards

When you import your database into Lofty, holiday e-cards for Valentine’s Day, Christmas, and New Year’s are automatically set up to send to each of your contacts on your behalf.

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Automated Nurturing 

Refiner Realty will help you configure features in your Lofty CRM for automatic nuturing, like sending automatic market reports to every contact in your database as often as once a month.

Market Reports

Send automatic market reports of a designated location to every contact in your database as often as once a month with Refiner Realty's assistance in configuring your Lofty CRM.

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Automated Nuturing
Smart Plans

IDX Website

Choose from a huge library of modern site design templates, all easily adaptable, ranging in style from luxury to contemporary. Customize listings, galleries, and branding with a simple drag-and-drop editor.

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At no additional cost, Refiner agents receive a subdomain that you can point your domain name to for free.

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Stunning Branded IDX Website

  • Deliver the ultimate experience with customizable website templates.

  • Easy drag-and-drop editor for branded customizations.

  • Display accurate and the most up-to-date listings.

  • Expansive filters help leads narrow their search for the perfect home.

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Free Agent Subdomain 

  • Choose a prefix when you onboard: yourname.refinerrealty.com.

  • Point your subdomain to your own domain name for free or leave as is.

  • No monthly hosting fees or additional domain expenses.

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Advanced IDX Home Search

  • Give your clients a seamless, user-friendly search experience.

  • Display the most accurate and up-to-date listings.

  • Expansive filters help leads narrow their search for the perfect home.

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Nationwide MLS & Optimized Pocket Listings

  • Access hundreds of MLS feeds, updated every few minutes.

  • Easily add pocket listings to stay ahead of the market.

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Add Hyper-Local Featured Area Information

  • Easily add up-to-date local area information to your website.

  • Showcase target neighborhoods and school districts.

  • Position yourself as the local market expert.

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Dominate Search Engine Results

  • Cutting-edge SEO technology

  • Quickly set up your SEO with user-friendly tools

  • Clear checklist to optimize every part of your site

  • Get detailed performance insights for each page

  • Receive smart, actionable suggestions to boost your rankings

  • Use AI to populate meta titles and descriptions

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AGENT LAUNCHPAD

Refiner Realty offers its agents a one-stop platform to get the resources they need fast and without having to bookmark.

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Agent Launchpad

One-stop shop where all needed resources can easily be found and accessed from one centalized location.

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Agent Resources

Access company files and other valuable resources like ordering  business cards or signs,  borrowing brokerage signs, training videos, scheduling meetings with our principal broker, and more.

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Easily comply with broker paperwork by submitting your transaction documents via Transaction Desk where all company-required forms are easily uploadable in automatic checklists per transaction type. 

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Easy Broker Compliance 

Upload required documents easily in pre-assigned checklists that auto-apply by transaction type.

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E-Sign

Use Authentisign for easy digitial signatures.

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Simple onboarding and back office platform to easily keep track of your commission income and deposits.

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Tracking 

Keep up with your agent commission income and payment deposits.

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Reporting

Easily run reports regarding your commission income and associated trends.

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Mobile App

Great mobile platform for IOS and Android

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Enjoy premium business features through Gmail with integrated access to Google Calendars, Drive, Docs, and more—plus built-in AI to supercharge your workflow.

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Professional Business Email

Full access to a branded Gmail account at refinerrealty.com to build instant client trust.

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AI Technology

A free Gemini account to help draft property descriptions, summarize inspection reports, and manage communications.

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Integrated Scheduling

Access to Google Calendars for seamless open house management and client viewing appointments.

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Cloud Storage & Collaboration

Secure access to Google Drive, Docs, and Sheets for managing contracts and marketing flyers on the go.

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Explore More Agent Benefits

In-House Marketing

Learn more about what marketing services agents can opt into at no addtional charge.

Lead Generation

Learn more about the tools and support we provide our agents for lead generation.

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